Another member of the General Motors consolidation of the American automotive industry, Chevrolet was specifically acquired to offer an alternative to the emerging Ford brand. Ironically enough, the automaker was established through a coordinated effort involving Louis Chevrolet and the former founder of GM, William C. Durant in 1911. With global distribution and racing prospects powering the brand's expansion, Chevrolet is considered to be a cornerstone of the U.S.-based auto industry.
As we mentioned before, racing enthusiasts have always recognized Chevrolet as a mainstay in the sport. This perception was carefully crafted in the early years of the automaker's existence, as Durant was certain that positioning the brand as a racing staple would solidify the future for his emerging Chevy models. This was a concept that helped the organization reap incredible benefits.
While new models continue to enter the market each year, including green-auto efforts with vehicles such as the Volt, one aspect of Chevy simply cannot be denied: classics released in the ‘50s, ‘60s, and ‘70s continue to drive interest in the brand. After all, who doesn't love a “muscle car”?!
As the world emerged from WW2, Chevrolet, which had been operated by GM for more than 3 decades, and the financial boom that followed would help to fuel sales across the United States. The decades that would follow would deliver iconic models such as the Camaro and the Malibu, as well as a variety of family and sports cars, many of which featured the powerful Chevy V8, an engine that would define power in the industry.
Always changing with the current needs of drivers, Chevrolet is synonymous with powerful trucks, sedans, and sports cars. This diversity has helped to keep the brand afloat as economic hardship began to cripple the U.S. automotive marketplace.
New models such as the electric Chevy Volt are drawing interest from cost-conscious consumers, which again exhibits GM's dedication to maintaining Chevrolet's reputation as a quality automobile manufacturer that is willing to evolve with the marketplace.
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